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About us  
Durga Agarbathi was established in the year 1991 with the aim of providing quality Aroma on par with Tradition. It persistently seeks and adopts innovative methods to improve the quality of Perfumery with aromatherapy on a consistent basis.
Initially started as a small scale industry with a workforce of 10 persons manufacturing Agarbathi, we have grown into a market leader in agarbathies and Aroma industries in INDIA with success for more than 2 decades. Agarbathies are manufactured using charcoal powder and wood paste called Jiggudu. All these raw materials are from Bangalore, Karnataka.Apart from these we use thulasi, Kewda flower, jasmine, rose, etc as the main material for fragrance. We named as “All in One” Agarbathi and marketed with the help of “Sri Balakrishna Agency”. During Year of 2001 as a process of Re-Branding Renamed “ALL in One” Agarbathi to “Durga Agarbathi”. Durga Agarbathi has a turnover of yearly Rs. 2, 00, 00,000/= Yearly [Rs. Two Crores only].
  company profile

Our Board of Directors of Sri Subarna Marketing Pvt Ltd:,

md

 Mrs. S.Seethalakshmi

Dr. R.Soundararajan founder and director of Durga Group Of Companies is realizing his vision of raising the benchmark for Agarbathies and Aroma industries in India. His dynamic, consultative management style has earned a name and reputation for quality aroma and pooja products. His creative, successful methodologies have seen Durga Agarbathies attract the global market. With a mere knowledge of the Business marketing, not involving anything related to the Agarbathi incense manufacturing he explored the basics of Agarbathi industry with the help of chemists, legend old professionals having knowledge towards the business. He is well known and respected in the industry and has been responsible for successful delivery of numerous products and brands. He has provided employment for more than 50 employees in way of Direct and Indirect Employment

 

Vision
  • To become a global leader in agarbathi & aroma industry.
  • To provide employment and promote cottage industry.

Mission

  • To provide unique ambience and aura of devotion in the sublime atmosphere of fragrance.  
  • To develop novel fragrances and products for an enchanting feel.
  vision
 
 
  • President of Development Committee of both schools namely Sri.RRS. Egambaram Chettiar Elementary Board School & Redhills Govt GIRLS Hr.sec School respectively 20 years and 9 years
  • Paid fees for poor student education and provided uniform dresses, stationeries, classroom table chairs, fans etc.,
  • Redhills Reader's circle president for  Government Library.
  • During the era of water scarcity at Chennai at 2004 and 2005 provided water to Chennai people as per the request Government of Tamilnadu – supplied 300 lorries per day – [50,000 Lorries of water to metro water]
  social responsiblity
  • Helped for marriages of poor people in and around Redhills, Made a huge philanthropy for Up-liftment of poor society.
 
Gem of India award for Durga Agarbathi
"Strivers Achieve What Dreamers Believe!-Usher Raymond"
All India Achievers Conference, is a non-profit, non-political organization which was set up in 1989 by a group of enterprising journalists, writers, social workers, philanthropist, entrepreneurs & leading industrialists of the country having its headquarters in New Delhi and branches in all major cities. 
The AIAC Awards for Excellence have become a globally appreciated recognition that comes rarely and to a few only who have worked hard to achieve and excel in their chosen field of activity. It symbolizes the spirit of outstanding “Achievement” and “Excellence” in one go. 
‘AIAC’ establishes forums for discussing the problems & works towards achieving the goal of raising the standard of living of the people in the disciplines of marketing, management, public relations, media, social work, philanthropy, business, industry etc. by organizing seminars, workshops, conferences etc.
GEM of India – 2007 & for 2nd Time in 2011
Mr.R. Soundararajan, Durga Group of Companies received “No: 1 Agarbathi Manufacturer – Durga “ on the Occasion of National Seminar on “Individual Achivements & Nation Building” 27th Feburary, 2008 at Mumbai.
  awards
Honoris causa [honorary degree] PHD From Diandra University
"A dream becomes a goal when action is taken toward its achievement"-Bo Bennett
The headquarters of the Diandra International University is located in Italy, a country with world recognition for its efforts to promote peace and democracy. In addition, the Diandra International University has established centers / institutes in other parts of the world and developed activities through a network of partner organizations.The Diandra International University offers a Doctoral of Philosophy in Social Services - Ph.D. (S.S) Mature adults, through life experiences and social services, have often accumulated a great deal of knowledge gained through life experiences. From INTERNATIONAL RECTOR AND FOUNDER
S.M.R.I. TAMMARITU III YOSEF and THE ROYAL PRINCE GIUSEPPE AMBROSINI Mr.R. Soundararajan, Durga Group of Companies recieved the Honoris causa [honorary degree] PHD on 12th September 2011.
As part of a Big Bhakthi Movement – Our Founder H.C. Dr.R. Soundararajan, Built a temple namely Sri Nageshwari Amman Temple With the main Deity Sri la Sri Nageshwari Amman and Consorts like Sri BalaVinayak, Sri BalaMurugan, Sri Durga and sri Bhairavar and Sri Hanuman. The temple is also a suymbu puthu.
 
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